My experiences as a Black Muslim content creator has been a reality that I’ve been in denial for so long. As much I have tried to remain “nonproblematic” in the eyes of brands, I have realized that it is doing my community and I a serious disservice by not speaking out.   

My dad has always raised me to be aware of the fact that black people do have the same opportunities in America and in Canada. but that never stopped me from getting an education, internships and jobs. I understand that as a black women—specifically a black Muslim woman—that I will always have to work 10 times harder as a minority. It’s a hard pill to swallow, but it is a fact. You either let it destroy you or you beat the system in your own way. The majority of corporate America have little to no representation of black people in their offices. As a business student, I knew it was a hurdle I needed to climb over and the reality that I had to face in applying for jobs and interviews. I always had to prove that in a sense, my “blackness” would not bring down a corporation but support it.   

In my 3 years of my full time career, I realized very quickly that no matter how many followers, engagement, likes and influence I had, I did not get paid the same as my counter peers. I remember discussing among my colleagues at an open event for Sephora to find that I was the only one in my group who was not paid for my content with a particular brand (which I’ve chosen to not disclose). I was essentially creating high quality content for this brand that I’ve supported amassing over $100,000+ worth of affiliate revenue, yet with no ounce of appreciation or repayment. I genuinely loved this brand and I didn’t want to be the stereotypically bitter, ungrateful or angry, so I remained silent. 

On top of the pay inequality, opportunities for women in my shoes are few and far to come. It’s the same reason why we see so many YouTubers ad Instagram influencer with rapid growth in a short period of time in comparison to black people. I always receive comments from my subscribers stating, “How don’t you have more subscribers, your content is amazing”. I get it it’s coming from a good place, but it hurts because I know the real reason why. Brands, whether consciously or subconsciously, reach out to a particular demographic that does not include me. This observation is deep routed in every industry and creates anxiety not only for me but my future children.  

I am unbelievably grateful for my platform and the amazing online community that I have amassed. I promise to use my voice and to not be afraid of the repercussions because this is the only way to see positive change. I encourage any marginalized groups to do the same and I thank Academic Outliers for allowing me to use my voice.